Maplewood Mayor Barry Greenberg said Thursday that Total Access Urgent Care president, Dr. Matthew Bruckel, didn’t get his way on signage for a proposed new Total Access at 7469 Manchester Road, and that’s why it’s now not coming to Maplewood, and a new car lot is planned instead.
The Total Access Care sign plan didn’t pass Maplewood Design and Review because it didn’t conform to the city ordinance. Greenberg said Bruckel then called him about wanting a sign facing Big Bend Boulevard.
Bruckel told Greenberg that 80 percent of their business comes from signs and that they had to have it. Greenberg said Thursday that he told him business should come from delivering good service.
Greenberg said Bruckel told him the city lets everyone else do it. Greenberg said the businesses allowed to have signs on Big Bend are planned unit developments and are over an acre.
Greenberg said changing the design of the building could have accomplished what Bruckel wanted, but Bruckel told him he couldn’t change the design in any way or form.
Bruckel told Greenberg, “I’m spending millions and you don’t want me here,” Greenberg said.
Greenberg said all he had to do was change the tower design. He also said the Total Access plan included buying an adjacent lot for more parking.
“He wanted it his way or take his toys and go home, and that’s what he did,” Greenberg said.
Update: Dr. Matthew Bruckel has been contacted for comment on this issue.