The owner of the vintage clothing store, Reset Vintage Apparel, Bruce Schwerdt, set to open at 2607-C Bellevue Avenue pending approval from city council, describes his merchandise as “a uniquely curated selection of collectable clothing, shoes and accessories ranging from the 1980s to the early 2000s.”
In his description of the store for the city council agenda for the April 11 meeting, which will have its first reading for the store on Tuesday, Schwerdt says the store isn’t a thrift store or resale shop. The items will be “collectable and vintage,” selling at a higher cost than when they were originally released.
He says the current market for vintage clothing is at an all time high. Select T-shirts that originally sold for $10 to $15 now sell for $20 and up. Jackets that originally sold for $30 to $50 now sell for for $75 and up. He has Ralph Lauren Polo sweaters that sold for $100 to $300 in the late 1980s and early 1990s that now sell for more than $900.
Schwerdt has run the business out of his house but his inventory and success has grown too big not to have a storefront.
Also at the council meeting on Tuesday, Mayor James White will be recognized for his 18 years of service to the city of Maplewood.