Brad Jackson, owner of the Roughneck Beard Company, has a “hard deadline” to open the shop, at 7282 Manchester Road, he said. He and his business partner Alan Crook were there Saturday tearing the interior out of the former Maple Leaf barber shop, which closed in December.
The third annual St. Louis Beard and Mustache Competition is scheduled for March 19 at the Old Rock House, in downtown St. Louis, and Jackson wants those bearded people coming to Maplewood to visit his shop.
“It’s like, 200-300 bearded people from all over the country, so we really want to be open by the time that happens,” he said. “We’ve been online for two years — have a huge online following — we want people to be able to come here.”
He said they’re trying to do the remodel as quickly as possible so they can focus the month of February on permits, signage and displays. “As long as everything goes as planned we’ll open March 1,” Jackson said.
Congratulations to my nephew Brad! I know it will be a huge success!!
So proud to be a friend of Brad’s and a fan of Roughneck.
This is amazing news! I used to dabble in oils, but I couldn’t achieve the same level as Roughneck, so I’m an exclusive user now. I hope to be able to make it by the shop sometime, maybe I could talk Brad into schooling me in the fine art of beard oils. Either way Roughneck, congratulations on yet another innovative move. I look forward to the future and your amazing products! Great job!
Bad ass
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