Jersey Shore themed ice cream shop planned for Maplewood

The I Scream Cakes shop, open in Maplewood (7326B Manchester Road) for two and a half months before closing in early August, is reopening as another ice cream shop with new owners and a new concept.

Eric and Laurie Moore plan to reopen the shop with a Jersey Shore theme. They saw the post in 40 South News about I Scream closing and texted the owner, Mike McLaughlin, who they know, and set up a time to talk.

“I wasn’t looking for an ice cream shop,” Eric said. “It was just a side project because our main thing is, we own real estate in Atlanta. We live here and I’ll go down to Atlanta once a month and check on the property.”

They said the income from their commercial property in Georgia will help them weather the slow ice cream months in Maplewood.

They’re calling it Boardwalk Waffles and Ice Cream. “It’s a spinoff of the Jersey Shore thing,” Eric said. “That’s where I’m from. Seaside Heights, Atlantic City — all the boardwalks — it’s a staple of the East Coast from New Jersey to New York.”

Scoops of Serendipity ice cream will go on Belgian style waffles — four different flavors — that they’ll make in the shop and cut into triangles with powdered sugar on top.

They plan to repaint the shop inside with a beach scene on one side and vintage back and white boardwalk scenes on the other.

Eric moved to St. Louis in 1993 from New Jersey. “It was going to be a pit stop but never left,” he said. “I opened up several Bread Company’s when they were independent. Did dishes when I was 13, all the way through to being an assistant chef at a country club.”