Maplewood business announces closing brick & mortar, says shopping hasn’t returned


Owner of The Roughneck Grooming & Beard, Brad Jackson, says it’s time for a change, which includes closing his brick and mortar shop, at 7282 Manchester Road, after this weekend.

Hey, Maplewood!

After 7 amazing years, we’re making the hard decision to evolve and close The Roughneck Grooming & Beard Store in downtown Maplewood. This may come as a surprise to some of you (and not to alot of you), but the reality is that physical retail shopping just hasn’t come back to pre-pandemic levels like we’d hoped. We endured the pandemic closures and a couple years of holding our breath to see how the world would look on the other side, and here we are. It’s just not there like it was and that means it’s time for a change.

We’re excited for the future! Change can be good. This move frees up a ton of time and energy for us to continue to grow and flourish.

To keep up with the way things are now, we’re transitioning to a full online platform and working to expand our online presence beyond our own website. We’ll be hosting pop up events at boutiques and events all over STL! You’ll be able to walk into a bunch of stores to buy our things, or order directly from us for lightning fast shipping and local delivery. We are going to continue occupying our space through the summer so you can still find us at all the Maplewood events and on some random days!

For now, we’re open during normal hours through Taste of Maplewood, so come by and see us one more time before we close the doors! After that, we’ll be open sporadically while we begin the process of liquidating fixtures and whatnot! Feel free to reach out if there’s anything in the store you would be interested in!

Roughneck Grooming & Beard Co. as a whole will survive and keep moving forward. We’re celebrating TEN YEARS in business next month, so there’s lots to look forward to. This is simply the end of one chapter. We are so Maplewood proud and continue to live and work in this amazing community. Please, support your downtown Maplewood businesses! Everybody is struggling during this awkward adjustment period. Thank you so much for all of your support over the last 7 years. Onward and upward we go. We love you!

Brad & Merril
Owners of Roughneck Grooming & Beard Co


  1. Thanks so much for all the support over the years, y’all! We’re not going away, you can still find us online at !

    See you all for Taste of Maplewood!

  2. Thanks for sharing our news, y’all! We’ve loved being a part of downtown Maplewood. ❤️

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